AI, Digital, Tech, & Marketing Developments So Far In 2026: 15th February

As of February 15, 2026, three major AI developments are reshaping the industry: (1) DeepSeek’s R1 open-source reasoning model released January 2026 proved Chinese firms can match frontier capabilities, (2) OpenAI’s operator agents now autonomously browse and interact with websites, and (3) context engineering has emerged as the critical skill for AI workflow optimization. These… Read More

Week 6 Intelligence Briefing: When Infrastructure Becomes the Product

by Pål Erik Waagbø | Week 6, 2026 THE 30-SECOND TAKE This week, three things converged that haven’t overlapped before. Models are now building models (OpenAI’s Codex debugging its own training runs). Agents are managing agents (Anthropic’s Opus 4.6 with agent teams, McKinsey running 25,000 AI agents among 60,000 total “workforce”). Infrastructure became the actual… Read More

Attribution Vacuum: What Happens When AI Sells But Nobody Can Measure

ChatGPT just launched ads at $60 per thousand impressions. For context, that’s three times what Meta charges. Basically, you’re looking at premium TV pricing for digital inventory. And here is the bit that matters. OpenAI isn’t sharing conversion data with advertisers. Not just “limited tracking”, no conversion data at all. They’re providing impressions and clicks,… Read More

AI Intelligence Briefing: Week 5, 2026

THE 30-SECOND TAKE ChatGPT launched advertising this week at $60 CPM with no conversion data. Read that again. Advertisers are paying 3x Meta rates for reach they can’t measure. This isn’t a temporary gap, it’s the new reality. The measurement system that built modern marketing assumed humans visited websites we could instrument. AI agents don’t.… Read More

Weekly Newsletter Analysis: Week 4 2026

THE 30-SECOND TAKE AI is entering the physical world, and the race isn’t for the smartest model anymore. It’s for who owns your context. Apple just signed a multi-year deal to power Siri with Google’s Gemini while simultaneously racing to put AI in a wearable pin. The shift is clear: competitive advantage has moved from… Read More

The Future of Data-Driven Marketing: Server-Side Tracking and First-Party Data

Key Takeaways Data-driven marketing is a marketing approach that uses customer data to guide decisions and strategies. As of 2026, third-party cookies are disappearing due to privacy regulations like GDPR and changes from Apple’s iOS 14 update, leading to a significant shift in marketing strategies. Server-side tagging is a method for tracking user interactions. CAPI… Read More

The Orchestration Imperative: Mastering First-Party Data for a Transformative Future

In today’s ever-evolving digital landscape, first-party data has emerged as both a challenge and an opportunity. The privacy tide is rising. Traditional tools like third-party cookies are fading. As a result, businesses are re-evaluating their approach to understanding and engaging with customers. Yet, midst this complexity, one principle stands out: orchestration. Orchestration isn’t just about… Read More