This page is where I put things that are useful. Right now it has two things: a framework I developed for AI visibility, and a book. The A/B calculator that used to live here has been retired.
Context Architecture: A Practical Guide
My book on Context Architecture covers the principles, the practice, and the infrastructure decisions that determine whether AI systems can find and use your organisation’s data. Written for people who need to understand this at a strategic level but also have to make real technical decisions.
The AEO Data Readiness Model (ADRM)
The ADRM is a framework I developed to assess how ready an organisation’s data infrastructure is for AI citation. It maps five layers: entity definition, schema coverage, content structure, authority signals, and context coherence. Most organisations are strong on one or two of these and missing the others.
