Hello! My name is Pål.

My expertise: I’m a London-based Digital Performance Marketing Leader who specialises in driving large-scale customer acquisition, engagement, and revenue growth. With extensive expertise in performance marketing, CRM strategy, and MarTech implementation (particularly Bloomreach CDP), I excel at transforming organisations into data-driven operations that deliver measurable commercial outcomes. I’ve consistently proven my ability to scale customer bases while optimising acquisition costs and maximising lifetime value.

My impact: I’ve delivered transformative results through data-driven marketing strategies. Managing six-figure media budgets, I’ve achieved ROAS improvements from 2:1 to 5:1, driven 60% improvement in performance marketing results, and doubled CRM-driven revenue. My experience includes implementing comprehensive MarTech stacks that enable sophisticated targeting and personalisation, resulting in 30% increases in customer engagement and 33% improvements in email performance. Through strategic CDP implementation and data-driven approaches, I’ve helped organisations achieve 10% above-market performance even in challenging conditions.

My approach: Success in today’s digital landscape requires sophisticated performance marketing strategies powered by customer data. I combine deep expertise in media buying, MarTech implementation, and CRM strategy to drive measurable business growth. Whether it’s implementing attribution models, developing data partnerships, or building loyalty programmes, I ensure all digital initiatives deliver clear commercial returns. My focus is always on driving efficient customer acquisition while maximising engagement and lifetime value through data-driven personalisation.

I bring extensive commercial experience in scaling customer bases and revenue through performance marketing and CRM. Having led digital transformation initiatives across multiple brands and sectors, I understand how to build and optimise complete marketing technology stacks that drive both engagement and revenue. My track record shows consistent success in implementing customer-centric strategies that deliver measurable business results, from 67% year-on-year revenue growth to 250% increases in cross-channel revenue.