Hello! My name is Pål.

My expertise: I’m a London-based Data Strategy & Commercial Systems Leader who architects customer data infrastructure that drives revenue. I specialise in CDP implementation, complete analytics setups, marketing technology orchestration, and translating complex technical capability into commercial outcomes. What makes me unique is that I’m a marketer who reverse-engineered into technical fluency. I can architect solutions, lead cross-organisational technical teams, hold vendors accountable, and secure executive investment by connecting data infrastructure to partnership value and revenue growth.

My impact: I’ve delivered transformative results through strategic data architecture. At WTA, I rescued a struggling CDP implementation and repositioned it as the foundation for a highly valuable ATP partnership, coordinating technical teams across three organisations. I secured six-figure investment for enterprise analytics infrastructure by connecting technical capability to sponsor insights and attribution needs. At Wagamama, I secured executive buy-in for their complete digital transformation: taking them from no customer data in 2019 to a fully data-driven loyalty programme by 2024. Along the way, I improved ROAS from 2:1 to 5:1, drove 60% improvement in performance marketing results, and doubled CRM-driven revenue through systematic MarTech implementation.

My approach: Success requires seeing how data infrastructure, commercial strategy, and technical execution connect. I spot patterns across domains that others miss and build systems that capitalise on them. Whether implementing CDPs that enable partnership deals, architecting analytics infrastructure with AI-readiness as a core design principle, or positioning databases as commercial assets rather than reporting tools, I ensure technical investments deliver measurable commercial returns. I thrive at the intersection of strategy and execution: securing stakeholder buy-in, coordinating multi-organisational teams, and delivering infrastructure that scales.

What I bring: I bring the rare combination of commercial marketing experience and technical architecture capability. I’ve led digital transformations across multiple brands and sectors, consistently translating between technical teams and business stakeholders. My track record shows consistent success in building data infrastructure that drives growth, from 67% year-on-year revenue increases to positioning organisations for multi-million dollar partnerships through strategic data architecture. I understand how to build complete marketing technology stacks, but more importantly, I know how to position them as commercial enablers rather than technical projects.