Time management for digital marketers

Have you found yourself overwhelmed by your responsibilities? Are you stuck executing sub-optimal tasks and tactics because you haven’t had time to develop the strategy to the level you want it? Time management is a buzzword, but there is a good reason for that. Digital marketers are more and more busy. And if you have… Read More

The Role of Emotions and Influencing in Marketing

Marketing that makes people buy is almost always emotionally driven. There is research out there that concludes that people are more likely to make an emotional judgment over a rational judgment when making buying decisions. Cialdini’s six principles of persuasion are a masterpiece of research, and most of the important tricks we marketers use, or… Read More

What I Learned In My First Year As Head of Digital

Building career capital comes through hard work and experience. Read my story. Read More