Why I think programming and technical skills are important for SEOs moving forward

In my career as an SEO I’ve until recently have to rely on others for both interpreting but especially updating technical items, even simple HTML and CSS updates. Yeah, I know. A bit pathetic, and not optimal when you work in smaller and more hands-on organisations. You can safely say it’s been more of a… Read More

Has AI turned Google search into a black box?

In early 2016, Google changed search chief from Amit Singhal to John Giannandrea. This has implications for how Google search is moving forward. Giannandrea comes from the role of lead of Google’s AI efforts, which is a significant signal about the direction Google is taking. Rankbrain is Google’s machine learning system built into search, and… Read More