Weekly Newsletter Analysis: Week 4 2026

THE 30-SECOND TAKE AI is entering the physical world, and the race isn’t for the smartest model anymore. It’s for who owns your context. Apple just signed a multi-year deal to power Siri with Google’s Gemini while simultaneously racing to put AI in a wearable pin. The shift is clear: competitive advantage has moved from… Read More

The 22% Problem

Only 22% of marketers actually use their CDP. Not “use it a little.” Use it at all. The other 78% have a very expensive database they occasionally log into. Technology doesn’t solve utilisation problems. Strategy does. The data quality crisis has only intensified since this post. Recent industry benchmarks from Forrester’s 2025 Customer Data Platform… Read More

Time management for digital marketers

Have you found yourself overwhelmed by your responsibilities? Are you stuck executing sub-optimal tasks and tactics because you haven’t had time to develop the strategy to the level you want it? Time management is a buzzword, but there is a good reason for that. Digital marketers are more and more busy. And if you have… Read More

The Role of Emotions and Influencing in Marketing

Marketing that makes people buy is almost always emotionally driven. There is research out there that concludes that people are more likely to make an emotional judgment over a rational judgment when making buying decisions. Cialdini’s six principles of persuasion are a masterpiece of research, and most of the important tricks we marketers use, or… Read More