Only 22% of marketers actually use their CDP. Not “use it a little.” Use it at all.
The other 78% have a very expensive database they occasionally log into.
Technology doesn’t solve utilisation problems. Strategy does.
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The 22% Problem
Only 22% of marketers actually use their CDP. Not “use it a little.” Use it at all.
The other 78% have a very expensive database they occasionally log into.
Technology doesn’t solve utilisation problems. Strategy does.
Pal Erik Waagbo 