I originally posted this article to LinkedIn. Deep work! It’s been called the No 1 job skill that will never become obsolete. But it’s become even more difficult as email notifications have developed a COVID-driven twin in the form of Teams/Slack/Skype messages, doubling the number of distractions. Firstly, if you don’t know what deep work… Read More
Have you found yourself overwhelmed by your responsibilities? Are you stuck executing sub-optimal tasks and tactics because you haven’t had time to develop the strategy to the level you want it? Time management is a buzzword, but there is a good reason for that. Digital marketers are more and more busy. And if you have… Read More
Marketing that makes people buy is almost always emotionally driven. There is research out there that concludes that people are more likely to make an emotional judgment over a rational judgment when making buying decisions. Cialdini’s six principles of persuasion are a masterpiece of research, and most of the important tricks we marketers use, or… Read More
In my career as an SEO I’ve until recently have to rely on others for both interpreting but especially updating technical items, even simple HTML and CSS updates. Yeah, I know. A bit pathetic, and not optimal when you work in smaller and more hands-on organisations. You can safely say it’s been more of a… Read More
In early 2016, Google changed search chief from Amit Singhal to John Giannandrea. This has implications for how Google search is moving forward. Giannandrea comes from the role of lead of Google’s AI efforts, which is a significant signal about the direction Google is taking. Rankbrain is Google’s machine learning system built into search, and… Read More
Building career capital comes through hard work and experience. Read my story. Read More
Pal Erik Waagbo 