The AEO Data Readiness Model: Why Data Infrastructure Determines AI Visibility

The Core Problem The AEO Data Readiness Model evaluates how an organization’s data infrastructure directly impacts its hvisibility and citation potential in AI systems. While many AEO practices focus on content optimization, they often overlook the foundational data architecture that is critical for success. Content optimisation cannot fix broken data architecture. Schema markup cannot reference… Read More

The 22% Problem

Only 22% of marketers actually use their CDP. Not “use it a little.” Use it at all. The other 78% have a very expensive database they occasionally log into. Technology doesn’t solve utilisation problems. Strategy does. The data quality crisis has only intensified since this post. Recent industry benchmarks from Forrester’s 2025 Customer Data Platform… Read More