What “Real-Time” Actually Costs

the_real_cost_of_real_time

Real-time sounds impressive in the demo. Then you see the invoice. Refreshing 100 segments hourly instead of daily: 25x the compute cost. Every 5 minutes? 50x.

The math doesn’t lie. Neither does your budget.

Most of what we call “urgent” can wait until tomorrow.

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Author: pwaagbo

Marketing Geek. Passionate about strategy, digital marketing, social media marketing, SEO and everything business.

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