Attribution Vacuum: What Happens When AI Sells But Nobody Can Measure

ChatGPT just launched ads at $60 per thousand impressions. For context, that’s three times what Meta charges. Basically, you’re looking at premium TV pricing for digital inventory. And here is the bit that matters. OpenAI isn’t sharing conversion data with advertisers. Not just “limited tracking”, no conversion data at all. They’re providing impressions and clicks,… Read More