About

I’m a Norwegian based in London, working at the intersection of data infrastructure and commercial outcomes.

I am the VP Data & Personalisation at the WTA, where I owning the Customer Data Platform as the central intelligence
layer for a billion-fan global sports property, designing schema architecture, writing technical requirements, and aligning
engineering, commercial, and marketing stakeholders around shared data foundations. I also own performance marketing as well as all marketing analytics, from systems to the actual subject matter.

Before that, I spent five years at wagamama taking the organisation from zero first-party data to a launched loyalty platform.

Core capabilities:

• Customer Data Platforms (CDP strategy, schema design, identity, consent)
• Marketing Technology architecture (Bloomreach, GA360, BigQuery, Looker)
• Cross-functional delivery (Product, Engineering, Marketing, Legal, Commercial)
• Modern analytics, including infrastructure but also delivery
• Zero-to-one platform builds (discovery through delivery) Currently exploring how AI changes what data infrastructure needs to look like. I write about this on my /blog/ page. Open to conversations about customer data strategy, data platforms, and the intersection of technical architecture and business
  outcomes. | https://www.linkedin.com/in/palerikwaagbo