[ thinking / archive ]
Pattern recognition, written down.
Essays and briefings on context architecture, AEO, CDP strategy, and what’s actually happening to data infrastructure as AI eats the interface.
[ featured · aeo ]
Why 95% of Enterprise AI Pilots Fail (And What the 5% Do Differently)
As of March 2026, most organisations that invested in AI over the last two years have nothing measurable to show for it. MIT’s NANDA initiative studied 300 public AI deployments: ninety-five percent of enterprise AI pilots delivered zero measurable P&L impact. Here is what the other five percent do differently.
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95%
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2026 · 02 · 15
AEO
AI, Digital, Tech, & Marketing Developments So Far In 2026: 15th February
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2026 · 02 · 15
AEO
Week 6 Intelligence Briefing: When Infrastructure Becomes the Product
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2026 · 02 · 05
AEO
Attribution Vacuum: What Happens When AI Sells But Nobody Can Measure
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2026 · 02 · 05
AEO
AI Intelligence Briefing: Week 5, 2026
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2026 · 02 · 01
AEO
AEO Data Readiness Model: The 3-Layer Framework for AI Visibility
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2026 · 01 · 26
AEO
Weekly Newsletter Analysis: Week 4 2026
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2026 · 01 · 01
Context
What “Self-Service Marketing” Really Means
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2025 · 12 · 29
Context
The 22% Problem
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2025 · 12 · 28
Context
What “Real-Time” Actually Costs
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2024 · 11 · 16
Readiness
The Future of Data-Driven Marketing: Server-Side Tracking and First-Party Data
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2024 · 11 · 16
Readiness
The Orchestration Imperative: Mastering First-Party Data for a Transformative Future
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2021 · 01 · 15
Notes
How deep work is relevant for your career
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2019 · 08 · 18
Marketing
Time management for digital marketers
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2018 · 11 · 24
Marketing
The Role of Emotions and Influencing in Marketing
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